Build better customer experiences with Okta—the World's #1 Identity Platform

A seamless and secure customer experience is essential for ensuring brand loyalty and driving revenue. The world's innovation leaders trust Okta Customer Identity and Access Management (CIAM) to power their customer experiences.

What can you do with a modern Customer Identity platform?

Digitize products and services faster

Eliminate complex coding for enabling sign-up, login, and account management across all apps, sites, and brands.

Scale to meet increasing demand with ease

Stay competitive by deploying new and improved digital experiences at speed.

Unify access across cloud and on-prem apps

Create frictionless digital customer experiences that are personalized, compliant, and secure.

Selected for you

Selected for you

Selected for you

Basics of Customer Identity and Access Management
(CIAM)

ARTICLE

The difference between Customer IAM (CIAM) vs. IAM

Some CIAM products may lack modern IAM protocols.

Read article

The business case for Customer Identity and Access Management

ARTICLE

Why CIAM is a digital differentiator

Insights from digital leaders.

Read article

The business case for Customer Identity and Access Management

ARTICLE

Why CIAM is a digital differentiator

Insights from digital leaders.

Read article

Creating seamless experiences with Customer Identity

Customer Identity and API Security

Other tools and resources

Why our customers chose Okta

A top 20 US bank, Ally Financial is a fintech disruptor. Digital is all they do.

"We have 40,000 (auto) dealers who have active credentials with Ally through the Okta platform. They are able to transact seamlessly... Without interacting through call centers or other manual processes."

Megan Crispi
CTO, Ally Financial

Cengage provides online learning materials and tools for millions of students.

"Security, performance, identity, those are expected-but they're not our mission. We needed a partner we could trust to take care of those important details."

George Moore
CTO, Cengage

The modern MLB fan experience includes television, mobile devices, live-streaming, and ballpark apps."When you come to us as a fan, you're seeing MLB, but it's Okta bringing all of the platforms together. As a fan, what's better than seamlessly moving between these modes without having to think about identity? It's win-win, powered by Okta behind the scenes."

Neil Boland
Chief ISSO, Major League Baseball

MGM Resorts International has 20 popular resorts, more than 62,000 employees, and millions of patrons."

[Okta] is one of the things that I can put in my toolkit to say, 'Hey, we're gonna move faster because we have this identity component nailed.'"

Scott Howitt, CISO
MGM Resorts International

"Okta has demonstrated, not just to us, but to industry analysts and security experts, that they take security very seriously, and that it's a service that we'll be able to trust."

Den Jones
Senior Manager IT services, Adobe

“Over a 36-hour period, we moved Workday, Office 365, Webex, ServiceNow, Salesforce, Check Point VPN, and Zoom to Okta.”

Trey Ray
Manager Cyber Security at FedEx Services

“I’m really impressed with Okta’s responsiveness. Within an hour or two, we always get a response to acknowledge that a request has gone through. Its technicians own even the trickiest problems and work right through to completion.”

Grant Holton Picard
Enterprise Architect for Oxfam International

"Okta was a game-changer for us. Having an authentication platform that you can easily integrate with greatly accelerates the underlying system you’re trying to build."

Warren McNeel
Senior Vice President of IT, T-Mobile